Google Analytics Certified Partner.
Measure Success / Actionable Analysis.
Advanced AdWords – Analytics Integration.
If you can’t measure, you can’t manage. Hold your online content, your advertising – your marketing efforts accountable. Let a Google Analytics Certified Partner help you gain confidence that your data is telling the truth, and help you constantly improve based on the story that data is telling.
Consulting Action Items:
- Formally define conversion goals relative to business objectives in a digital measurement framework document.
- Best practices account configuration.
- Tracking code deployment / tag management solution integration.
- Advanced integration of Analytics conversion goal data into AdWords for automated conversion optimization bidding / budget management.
- Actionable report analysis.
- Automated alerts for important movements in key metrics.
- Identify key Adwords remarketing audience list opportunities, and define lists using visitor site actions & sequences via Google Analytics remarketing.
- Employ Remarketing Lists for Search Ads (RLSA).
- Fire custom events to trigger conversion goals without page reload in support of measuring success.
- Set custom variables relative to visitor site activity.
- Upgrade Google Analytics online property tracking code to Universal Analytics (UA); deploying Google Tag Manager is a great opportunity to upgrade.
- Audit all site URLs for proper tracking / remarketing code.
- Development training (integrating GA tracking code into your CMS).
- Mobile app tracking.
- A/B experiments.
- Phone call tracking.
- Google Analytics API data integration.
- Affiliate commission deduplication.
- Google Analytics Comparison: Google Analytics 360 vs. Standard
Measuring Success for Ferman Digital Advertising
Ferman Automotive Group manages digital advertising and content for 16 dealerships. Figuring out what was and wasn’t working across multiple digital advertising partners was a vexing puzzle. To focus their budget on what’s working, Ferman needed help accurately defining and measuring success. Read about how a Google Analytics Certified Partner met this need.
iDimension Contributes To Analytics Book
“A must-read if you’re playing in the big leagues.”
—Chris Sherman, Executive Editor, Search Engine Land