MarTech Investment

“By 2017 the CMO will spend more on IT than the CIO.”

universal analytics Digital marketing is critical to business growth. The exponentially increasing organizational investment required by digital marketing begs for a coherent digital strategy – that must be held accountable to driving success. A 2014 Gartner survey revealed that in 80+% of the top 250 marketers, the CMO relies on a “Chief Marketing Technologist” (CMT) to recommend a digital strategy. The CMT role is rarely staffed in a small or midsize business. As you review other key findings in this survey below, consider reaching out to iDimension to find out how we can bridge the gap between marketing & IT to help you manage your digital strategy, and hold it accountable to success.

Hold Your Digital Strategy Accountable

In a 2014 Gartner survey of the top 250 marketers:

22% of companies are reducing their spend on traditional sales support activities to fund digital marketing.
Digital marketers spend almost as much to keep buyers (45%) as they to do to gain new ones (55%).
Digital marketing as a % of revenue increased 20% from 2012 to 2013, and was projected to grow 10% in 2014.
Digital marketing spend was projected to be 3.3% of total revenue.
Top 4 areas of digital marketing budget increase: digital advertising (12.2%), corporate website (10.3%), digital commerce (9.6%), social & mobile marketing (9.5%).
80% of marketers have their own capital budgets.
41% of marketing organizations have their own P&L for revenue from digital channels.

Source: http://www.gartner.com/marketing/digital/research/info/digital-marketing-spend.jsp