iDimension

Define Success

• What are the business objectives the digital property should support?
• What specific user actions represent success in supporting those business objectives?
• What strategic user segments are important to business objectives?

Measure Success

“If you can’t measure it, you can’t improve it.” – Peter Drucker

Accurately collect, process & report digital property data in support of measuring success as defined – going beyond last-click attribution analysis.  No data is bad, but false data is worse.

Improve

• Start an experiment that could result in an improvement.
• If the variation beats the original by measured success – make the variation permanent, and start another experiment.
• Establish a positive testing cycle.