Define Success

• What are the business objectives the digital property should support?
• What specific user actions represent success in supporting those business objectives?
• What strategic user segments are important to business objectives?

Measure Success

“If you can’t measure it, you can’t improve it.” – Peter Drucker

Accurately collect, process & report digital property data in support of measuring success as defined – going beyond last-click attribution analysis.  No data is bad, but false data is worse.


• Start an experiment that could result in an improvement.
• If the variation beats the original by measured success – make the variation permanent, and start another experiment.
• Establish a positive testing cycle.

How Can We Help You?

Contact Us and let us know what problem we can help you solve.

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Is Your Data Telling The Truth?

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No data is bad, but false data is worse.
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Get the truth.


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