Let iDimension source a Google Analytics 360 license for your GA4 property.

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Feature Comparison

FeatureGoogle Analytics 4 properties (standard)Google Analytics 4 properties under Analytics 360
Event parameters25 per event100 per event
User properties25 per property100 per property
Event-scoped custom dimensions and metrics50 event-scoped custom dimensions per property50 event-scoped custom metrics per property125 event-scoped custom dimensions per property125 event-scoped custom metrics per property
Item-scoped custom dimensions10 per property25 per property
Conversions3050
Audiences100400
Explorations200 created per user per property500 shared per property200 created per user per property1000 shared per property
Explore sampling limits10M events per query1B events per query
Unsampled explorationsNot availableUnsampled results up to 50B events per day per property
API quotasMost requests consume fewer than 10 tokens. 25,000 tokens per day 250,000 tokens per day
Data retentionUp to 14 monthsOptions: 2, 14 monthsLarge and XL properties are limited to 2 monthsUp to 50 monthsOptions: 2, 14, 26, 38, and 50 monthsXL properties: 2 months
BigQuery ExportDaily export: 1 M eventsStreaming export: unlimitedDaily export: Billions of eventsStreaming export: unlimited
Events per User per day (for app data streams)5002000
Distinctly named eventsThere is not limit on the number of distinctly named events for web data streams.500 per app instance(for app data streams)2000 per app instance(for app data streams)
Data importManual uploads: 120 uploads per day per propertyStorage limit: 10 GB per propertyManual uploads: 120 uploads per day per propertyStorage limit: 1 TB per property

Read about all of the free & paid “360” product versions in the Google Marketing Platform.