Analytics 360 vs. Free Product Comparison

Google offers an enterprise-level analytics service offering called Analytics 360 (formerly Google Analytics Premium), part of the Google Marketing Platform. So what features are available in this “premium” Analytics offering and how do we know if it is right for our company to invest in it?

 Analytics 360 vs. Free Product Comparison

Google Analytics is a great, license free tool, but as such it has it’s limitations for larger organizations and web properties. Are you looking to understand the difference between Analytics 360 and the free prodcut? Here’s a quick view of how these Google Analytics solutions compare.

Why would companies upgrade to Analytics 360?

Volume

• GA 360 = 500 Million hits/month/account vs. GA Standard = 10 Million hits/month/account.
• Upgraded GA 360 properties can report upon 13 months of historical unsampled data, including relative to their initial license start date.
• A Hit is defined as a pageview, event, custom variable (so loading a page often produces more than 1 hit to a GA account).
• An Account is the UA-XXXXXXX number for Google Analytics (including all properties / profiles under that account, but not counting hits to duplicate profiles).

Added Functionality

• Turnkey integrations with Salesforce Marketing Cloud and Salesforce Sales Cloud.
• Roll-up Properties
• More Custom Dimensions and Custom Metrics (10X More)
• Custom Funnels
• Faster Access To Data (1-2 hours standard; max 4 hours) & Bigger Sampling (unsampled reporting)
• Query Time Data
• Data-Driven attribution
• Access to beta features

Integration With Other Google Products

• Google Big Query
• Google DoubleClick Bid Manager
• Google DoubleClick Campaign Manager

Extended Services & Support

• SLA (98% freshness, 99.9% collection, 99% reporting)
• Professional Support
• Training Programs
• Custom Metrics System Development

Data ownership

And last but not least, the GA 360 contract stipulates that the client owns the data – not so with GA standard.

Common Questions

Q: What is the price of a Analytics 360 licence?
A: Pricing starts at $150,000 / year (retail is for suckers – iDimension prices licenses to win new business). The minimum subscription period is one year.

Q: What determines the cost to use Analytics 360?
A: It depends on the total number of hits on your accounts. The metric ga: hits is available in Google Analytics Query Explorer.

Q: Can several sites use the same license?
A: Yes, if they belong to the same company.

Let iDimension Help With Your Analytics Configuration

A Google Marketing Platform Sales Partner & Google Analytics Certified Company, iDimension can help you identify whether Analytics 360 or the free product is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, and help you gain the insights you need to optimize your marketing efforts and hold your spending accountable plus provide training to you or your entire team.