• Start a Google Optimize experiment that could result in an improvement.
  • If the variation beats the original by measured success – make the variation permanent, and start another experiment.
  • Establish a positive testing cycle.

Positive Testing Cycle

  • Observe current behavior & metrics.
  • Test different programs.
  • Implement change (if measured success proves it is better).
  • Repeat.


Define Success | Measure Success | Improve

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