• Use measured success to identify what’s working and what’s not working (traffic sources, user experience, content).
  • Do more of what’s working, and focus optimization attention on what’s not working.
  • Uncover new opportunities to improve by identifying a test hypothesis.
  • Start a Google Optimize experiment.
  • If the variation beats the original by measured success – make the variation permanent, and start another experiment.
  • Establish a positive testing cycle.

Positive Testing Cycle

  • Observe current behavior & metrics.
  • Test different programs.
  • Implement change (if measured success proves it is better).
  • Repeat.


Define Success | Measure Success | Improve

Get More Info