Headquartered in Racine, Wisconsin, InSinkErator, a business unit of Emerson (NYSE:EMR) is the world’s largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use.
InSinkErator’s web site supports residential & commercial customers worldwide in the use of their products. The site leverages Microsoft SharePoint as a content management system, and Emerson IT employs a very rigid code release process to allow for stable management of 100+ business unit web sites.
InSinkErator leaned on iDimension to help manage a complex combination of marketing tags in a way that allowed for agility adjusting these solutions without being handcuffed by Emerson IT processes that have weeks (or months) between code releases.
iDimension employed a tag management solution (TMS) to deploy & manage InSinkErator’s Google Analytics tracking code, multiple custom remarketing pixel tag placements, as well as a chat code solution. Once the single line of JavaScript required by the tag management solution was deployed on all site pages, these marketing tags were managed & adjusted outside of the Emerson IT processes.
Reach out to a Google Tag Manager Specialist