Facebook Marketing Partners for Technical Services (or FMP for Technical Services, previously known as Facebook Marketing Consultants Partners) are experts at implementing Facebook’s suite of ad tools.

Technical service partners will ensure that you have the suite of ad tools necessary to better understand your customers and make winning marketing decisions. With the right tools in place, you can expect to:

  1. Increase online sales
    • Showcase your shop to people already interested in your business, or people similar to your existing customers.
  2. Optimize your ad spend
    • Improve return on ad spend and maximize purchase value by delivering ads to people more likely to convert.
  3. Measure real results
    • Track actions you care about to better understand campaign performance and make smarter decisions.

Your challenges? Our specialty

Partners can help you implement a wide range of Facebook ad tools and solutions to improve your ad campaigns, including:

  1. Facebook pixel
    • Measure, optimize and build audiences for your ad campaigns.
  2. Pixel events (standard and advanced)
    • Define and track specific website actions you care about.
  3. Catalog
    • Promote your inventory across Facebook platforms.
  4. Advanced matching
    • Increase attributed conversions and build larger custom audiences.
  5. Dynamic ads
    • Automatically promote your most relevant items.
  6. Offline conversions API
    • Attribute offline activity to your ad campaigns.
  7. Product feed and match rates
    • Improve customer matching for conversions and retargeting.

Signals make a real difference

74% higher conversion rate by optimizing for conversions over clicks using the Facebook pixel (1)

2.4x lower cost per conversion when optimizing for conversions instead of clicks (2)

Learn more about Facebook Marketing Partners for Technical Services at


(1) A 2017 Facebook study in partnership with 7 advertisers across different regions and verticals. Results from two-week tests with 3 EMEA, 3 NA, and 1 APAC-based advertisers. Verticals included health and fitness, media, travel, eCommerce and retail.

(2) A 2016 Facebook study across 130K ad accounts results reflect: (1) All ad sets with 5+ daily conversions that were switched from conversion optimization to click optimization during a 1-month period in Q1 2016; only ad sets with non-zero conversions before and after the switch were considered. (2) 2.4x CPA increase reflects the CPA difference observed at the 50 percentile of all ad sets considered. (3) CPA measured on 1-day post-click basis.