Google Analytics 4 (GA4) employs behavioral modeling to estimate user activity when identifiers are unavailable, ensuring comprehensive insights despite privacy constraints. This modeling requires specific conditions to be met, such as implementing consent mode across all pages and collecting sufficient
GA4 and HyperLogLog: the good, the bad and the ugly
This post explores Google Analytics 4 (GA4) and its relationship with HyperLogLog (HLL++), a probabilistic data structure used for counting unique users and sessions. I watch way too much Seinfeld. In one episode (“The Strike“), Jerry & George quote a
GA4 thresholding and reporting identity
Two of the most impactful features of GA4 are data thresholds (thresholding), and reporting identity. You must understand how these features impact GA4 predefined reports, and GA4 Explorations, to interpret report data correctly. GA4 thresholding GA4 thresholding is a feature