What makes Facebook conversion attribution reporting different? Facebook reports influenced conversions within 1, 7 or 28 days of an ad click, and within 1, 7 or 28 days of an ad view, depending on the reporting settings you engage. When
ADA website compliance
The Americans with Disabilities Act (ADA), signed into US law by President George H. W. Bush (41) in 1990, prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private
Programmatic / addressable TV advertising delivery options
No question about it, TV content is still being viewed these days – but the viewing paradigm has changed, allowing for more precise targeting with programmatic / addressable TV advertising. Addressable TV advertising Addressable TV advertising allows showing unique, targeted ads to
Audiences on steroids with Google Signals
Google Signals, still in beta testing, will help track and market to customers across devices. This is important because the user will interact with digital properties on multiple devices every day. To manage something you have to be able to
Conversion reporting discrepancies between Google Ads and Google Analytics
There are two fundamental reasons for the discrepancies between Google Ads and Google Analytics conversion reporting: 1) the date the conversion is recorded, and 2) how conversions are attributed in a multi-session path to conversion. The date the conversion is
Ok Google, tell me about paid voice search
Conventional wisdom says if you have structured data on your website, and have claimed your business in local listings – you are good for voice search. That should be comforting as word on the street is that 50% of all
Google Ads local conversion actions
In February, 2018, we wrote about a great benefit to claiming your business locations in a “Google My Business” account. If you link that account to your Google Ads account, and enable location extensions – if you qualify, Google Ads
Defeat ITP 2.0 with GTM and conversion linker sitewide tagging
In September, 2017, we wrote about “AdWords Tracking Update in Response to Apple’s Intelligent Tracking Prevention” (ITP). Now it’s time to chime in with the 2018 version of that topic. ITP 2.0 Safari 12, the new Apple browser, will be released
User-ID view based audiences are ineligible for Google Ads
Change is in the air at Google Recent announcements by Google note the re-branding of several products – including Google AdWords which is now Google Ads, and combing the Analytics 360 Suite and DoubleClick into the newly dubbed “Google Marketing Platform”. (What’s missing from
GDPR Compliance Musings
GDPR “Action Required” Google Analytics users received email on 04/11/18 with subject “[Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)” that caused quite a stir. We are getting hammered with questions from