Imported Google Analytics goals under-report the impact of Google Ads campaigns Google Analytics goal data imported into Google Ads honors Google Analytics’ last non-direct click attribution model. Even if you apply a different attribution model to a Google Analytics goal
Start tracking now with a Google Analytics App + Web property
Future proof by tracking in both App + Web and standard property types Google Analytics new App + Web property type is where all investments in the Google Analytics product are being made going forward. It is a work in
COVID-19 impact on measuring what matters
Measuring the movement of demand is critical Measuring demand has never been more important. The investments we help our clients manage to stimulate demand have a much different impact under the cloud of COVID-19. For many clients our measuring task
Best practices for comparing date ranges
Date range comparison bias When making decisions based on data, we want to guard against bias. Both the people making decisions and the data itself can be biased. Even when people & data are not biased – another type of
Install Google Optimize with one line of code
It has been a Long Train Runnin’, but it is finally here. Google has updated the very confusing direction they’ve previously given for deploying the Google Optimize snippet. We wrote about the previous possible deployment approaches in Google Optimize Snippet
Sending signals from Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a stripped down version of HTML that loads really fast, and has built-in, but limited, support for Google Analytics. Part of what makes AMP pages fast are custom & external Javascript restrictions (e.g., the standard Facebook
A/A Server-side Test with Google Optimize
What is an A/A test? An A/A test is an A/B test type where the two variants are identical, and purposes to confirm the testing tool is fair statistically. In Google Optimize terms, no “clear leader” should be identified for
Google Analytics no longer supports Service Provider and Network Domain dimensions
What? As of February 4, 2020, in the Google Analytics reporting user interface at “Audience > Technology > Network”, when you hover over the tool tip for the Service Provider and Network Domain dimensions (when the latter is added as
Attribution reporting with Facebook offline event sets
For businesses with mission critical conversions that happen offline, attribution reporting revealing if & how Facebook advertising impacted those offline conversions is extremely valuable in managing to success. If you have offline event sets being populated in Facebook when customers
Does Off-Facebook Activity cover offline event sets and customer lists?
Facebook’s new “Off-Facebook Activity” tool is now deployed for all Facebook user accounts. This tool allows users to view & control the information Facebook receives about their activity on other apps and websites (i.e., “Off-Facebook” activity). As users engage this