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Author: iDimension

Should client or agency own an ad account?

Let’s consider this question for Google Ads & Facebook ad accounts, as these platforms have different approaches. Facebook is explicit that the agency should own the ad account. Google Ads is not explicit, and supports scenarios where either entity can

iDimension January 17, 2021January 17, 2021 Good to Know Read more

iOS 14 impact on Facebook mobile advertising

The new iOS AppTrackingTransparency framework An iOS 14 tracking change is coming, and Facebook is not pleased per their 12/16/2020 blog post “Preparing our partners for iOS 14: Mobile Web Advertising“. This tracking change includes a new AppTrackingTransparency (ATT) framework

iDimension December 30, 2020January 12, 2021 Good to Know Read more

Safari ITP impact on Google Optimize tests

What? Safari ITP 2.3 kills Google Optimize & Google Analytics cookies as soon as 24 hours after being set with sessions referred from paid ad link clicks, but not longer than 7 days (a remnant of ITP 2.2), if there

iDimension December 28, 2020December 31, 2020 Good to Know Read more

Attribution and incrementality in Facebook advertising

Attribution is correlation Correlation is how strongly variables follow each other (e.g., sales of bags of ice & suntan lotion sales move in the same direction). With Facebook advertising, attribution is bound by click & view conversion windows, as well

iDimension November 15, 2020November 15, 2020 Good to Know Read more

Facebook Conversions API deduplication

Use of the Facebook Conversions API is growing as technical issues increasingly prevent browser based pixel events from making it to Facebook. The responsibility of advertisers to justify ad spend remains even in such scenarios, and the Conversions API bridges

iDimension October 14, 2020October 16, 2020 Good to Know Read more

Maximize phone call lead value with Facebook Conversions API

Phone calls are an exceptionally valuable lead type, and the advertising that contributes to motivating phone calls is valuable. Being able to attribute advertising to motivating a call allows marketers to more intelligently manage ad spend. The Facebook Conversions API

iDimension September 21, 2020September 21, 2020 Good to Know Read more

ITP impact on measuring Facebook advertising in Google Analytics

Facebook ads are already under-represented in the free Google Analytics product for Safari browsers. Attribution across multiple sessions disintegrates as ITP 2.1 resulted in Safari browsing users being reported in Google Analytics as “new” if they do not return to

iDimension August 23, 2020August 24, 2020 Good to Know Read more

Google Analytics Direct Session Dimension

Last non-direct click attribution can mask direct traffic Google Analytics’ last non-direct click attribution model can be helpful in determining the full impact of a campaign, but it can also cause confusion. With this attribution model in effect, a user’s

iDimension August 2, 2020August 3, 2020 Good to Know Read more

Navigating Facebook’s Limited Data Use feature

Facebook wants to help your business comply with the California Consumer Privacy Act (CCPA) by introducing a new feature, Limited Data Use. When enabled, this feature limits how California user data is processed by Facebook to comply with this law.

iDimension June 28, 2020July 8, 2020 Good to Know Read more

Can I use Facebook offline event sets as conversion objectives?

For conversion objective campaigns, the standard conversion event location options are website, app, Messenger and WhatsApp. Offline events do not surface as conversion event options for any of these conversion event locations (even if you create a custom conversion using

iDimension May 26, 2020May 31, 2020 Good to Know Read more
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Good to Know

  • Should client or agency own an ad account?
  • iOS 14 impact on Facebook mobile advertising
  • Safari ITP impact on Google Optimize tests
  • Attribution and incrementality in Facebook advertising
  • Facebook Conversions API deduplication

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