Good to Know

What is an A/A test? An A/A test is an A/B test type where the two variants are identical, and purposes to confirm the testing tool is fair statistically. In Google Optimize terms, no “clear leader” should be identified for

What? As of February 4, 2020, in the Google Analytics reporting user interface at “Audience > Technology > Network”, when you hover over the tool tip for the Service Provider and Network Domain dimensions (when the latter is added as

For businesses with mission critical conversions that happen offline, attribution reporting revealing if & how Facebook advertising impacted those offline conversions is extremely valuable in managing to success. If you have offline event sets being populated in Facebook when customers

Facebook’s new “Off-Facebook Activity” tool is now deployed for all Facebook user accounts. This tool allows users to view & control the information Facebook receives about their activity on other apps and websites (i.e., “Off-Facebook” activity). As users engage this

I joke that when I find a cool new tool, it is my hammer – and everything is a nail. Cliche – yes. But, that’s how I’m feeling about Facebook offline conversions these days. With Facebook advertising, better signals =

“You know, comrades, that I think in regard to this: I consider it completely unimportant who in the party will vote, or how; but what is extraordinarily important is this — who will count the votes, and how.” Joseph Stalin,

Snowflakes are unique We love Google Analytics trivia. This tidbit fits squarely in that category. The title says it all. Unique pageviews in Google Analytics are only relative to a given session, not to the user (credit Google with smushing

iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to eliminate ad waste with Keyword Intent Search & Personalization in Google Analytics. Targeted ads are an effective technique in an account-based marketer’s toolkit. By only serving ads to in-market accounts,

Only the primary objective informs a modeled variant leader The primary objective in Google Optimize is the only objective used to identify a winning variant reported via Bayesian modeling – so be careful to identify a primary objective that best

User-agent change with the introduction of iPadOS 13 On September 24, 2019, Apple is scheduled to release iPadOS 13 which changes the default user-agent for the iPad Air 2 and newer iPads. This will impact how related iPad tablet user