In our post about GA4 thresholding and reporting identity, we noted there will be meaningful differences between reporting with BigQuery exported GA4 data compared to GA4 predefined reports & GA4 Explorations. Understanding those differences is important, but you also need
Two of the most impactful features of GA4 are data thresholds (thresholding), and reporting identity. You must understand how these features impact GA4 predefined reports, and GA4 Explorations, to interpret report data correctly. GA4 thresholding GA4 thresholding is a feature
If your Facebook / Meta ad campaigns require assignment of a Special Ad Category, you no longer can target Special Ad Audiences (or their step-sister, Lookalike audiences) as of October 12, 2022. This impacts businesses offering credit cards, auto loans
Universal Analytics (UA) is 10 years old. It is a version of Google Analytics (GA) that was built for desktop device online measurement & stand alone sessions, and depends heavily on data stored in cookies. With Google’s announcement that GA UA
GA4’s “Average Engagement Time per Session” and Universal Analytics’ (UA) “Avg. Time on Page” are named such that you might assume they would report similar values. Not true (at all). Let’s explore this “odd couple”. Universal Analytics’ average time on
Understanding the nuances of Google Analytics 4 (GA4) become even more important with Google’s announcement that Universal Analytics (UA, or GA3) will stop processing new hits on July 1, 2023 (UA 360 property hit processing ends on October 1, 2023).
For WebKit cohort browsing devices (any browser on an iOS device, or Safari on any device OS), ITP 2.3 expires all first party JavaScript cookies by default after 7 days (regardless of the expiration value assigned when set), and where
Facebook Events Manager reports ALL events successfully received & matched to a Facebook user account, prior to deduplication. Facebook started doing this in August 2021 without any official notice – and it is very confusing for any advertiser sending a
As Google is now promoting Google Analytics 4 (GA4) as ready to take over as your primary analytics platform, many businesses will consider either transitioning from a Google Analytics 360 (GA360) Universal Analytics (UA) license to a new GA360 GA4
There are two relatively new options for sending first party data related to conversions via the Google Ads API: (i) Upload with Lead Form User-Provided Data and (ii) Enhanced Conversions. Both are available to Google rep allowlisted accounts only. We’ve