iDimension

Measure What Matters

Menu

  • Home
  • About iDimension
  • Google Marketing Platform Consulting
    • Analytics
    • Optimize
    • Tag Manager
    • Data Studio
    • Google Analytics 360 Licensing
  • Facebook Technical Services
  • Contact Us

Good to Know

Why is Google sunsetting GA Universal Analytics and promoting GA4?

Universal Analytics (UA) is 10 years old. It is a version of Google Analytics (GA) that was built for desktop device online measurement & stand alone sessions, and depends heavily on data stored in cookies. With Google’s announcement that GA UA

iDimension May 18, 2022May 18, 2022 Good to Know Read more

Engagement time metrics GA4 vs. Universal Analytics

GA4’s “Average Engagement Time per Session” and Universal Analytics’ (UA) “Avg. Time on Page” are named such that you might assume they would report similar values. Not true (at all). Let’s explore this “odd couple”. Universal Analytics’ average time on

iDimension March 28, 2022March 29, 2022 Good to Know Read more

Is your GA4 property ready to replace Universal Analytics?

Understanding the nuances of Google Analytics 4 (GA4) become even more important with Google’s announcement that Universal Analytics (UA, or GA3) will stop processing new hits on July 1, 2023 (UA 360 property hit processing ends on October 1, 2023).

iDimension March 16, 2022May 18, 2022 Good to Know Read more

HTTP cookie Secure and HttpOnly attributes in ITP 2.3

For WebKit cohort browsing devices (any browser on an iOS device, or Safari on any device OS), ITP 2.3 expires all first party JavaScript cookies by default after 7 days (regardless of the expiration value assigned when set), and where

iDimension March 14, 2022March 16, 2022 Good to Know Read more

Facebook Events Manager event counts are not deduplicated

Facebook Events Manager reports ALL events successfully received & matched to a Facebook user account, prior to deduplication.  Facebook started doing this in August 2021 without any official notice – and it is very confusing for any advertiser sending a

iDimension January 18, 2022January 20, 2022 Good to Know Read more

License renewal considerations when transitioning from GA360 UA to GA360 GA4

As Google is now promoting Google Analytics 4 (GA4) as ready to take over as your primary analytics platform, many businesses will consider either transitioning from a Google Analytics 360 (GA360) Universal Analytics (UA) license to a new GA360 GA4

iDimension December 30, 2021May 18, 2022 Good to Know Read more

Sending first party data via the Google Ads API for conversions

There are two relatively new options for sending first party data related to conversions via the Google Ads API: (i) Upload with Lead Form User-Provided Data and (ii) Enhanced Conversions. Both are available to Google rep allowlisted accounts only. We’ve

iDimension December 19, 2021December 21, 2021 Good to Know Read more

Attribution of imported GA4 conversions in Google Ads

We wrote previously about how importing Universal Analytics (GA3) conversions into Google Ads is a half-baked solution. Google Ads only sees those GA3 conversions per the last non-direct click attribution model that GA3 applies by default. Google Analytics 4 (GA4)

iDimension November 5, 2021November 16, 2021 Good to Know Read more

Facebook Conversions API Gateway or Server-side Google Tag Manager?

Recently I was following up with a prospect about a Server-side Google Tag Manager (SS-GTM) proposal. They replied noting that their Facebook rep told them Facebook has a Conversions API Gateway (CAGI) solution that is much easier, and less costly,

iDimension October 31, 2021October 31, 2021 Good to Know Read more

Server-side GTM, HTTP cookies and Google Analytics

With Server-side tagging in Google Tag Manager (Server-side GTM), one of the many benefits is that you can leverage HTTP cookies with Google Analytics, preventing Safari ITP-like cookie lifespan truncation. For a new website just beginning to populate data in

iDimension October 4, 2021March 15, 2022 Good to Know Read more
  • « Previous

How Can We Help You?

Contact Us and let us know what problem we can help you solve.

Contact iDimension

Trusted Expertise

Google Marketing Platform Certified PartnerFacebook Marketing Partner

Is Your Data Telling The Truth?

No data is bad, but false data is worse.
Audit & monitor your analytics & marketing tags.
Get the truth.

adobe dtm tag auditadobe analytics tag auditeloqua tag auditgoogle analytics tag auditgoogle adwords remarketing tag auditfacebook conversion tag audit

Good to Know

  • Why is Google sunsetting GA Universal Analytics and promoting GA4?
  • Engagement time metrics GA4 vs. Universal Analytics
  • Is your GA4 property ready to replace Universal Analytics?
  • HTTP cookie Secure and HttpOnly attributes in ITP 2.3
  • Facebook Events Manager event counts are not deduplicated

Most Popular in Good To Know

  • Making Sense of Google Analytics Users, User Type and New Users
  • Should client or agency own an ad account?
  • State-based audiences
  • Best practices for comparing date ranges
  • Engagement time metrics GA4 vs. Universal Analytics
  • Attribution and incrementality in Facebook advertising
  • Server-side GTM, HTTP cookies and Google Analytics
  • Measuring Google Optimize with Google Analytics
  • Sending first party data via the Google Ads API for conversions
  • iPad tablet to be reported as desktop device in Google Analytics
Copyright © 2022 iDimension.
  • Home
  • About iDimension
  • Google Marketing Platform Consulting
  • Facebook Technical Services
  • Contact Us
  • Careers
  • Privacy Policy