Good to Know

iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to eliminate ad waste with Keyword Intent Search & Personalization in Google Analytics. Targeted ads are an effective technique in an account-based marketer’s toolkit. By only serving ads to in-market accounts,

Only the primary objective informs a modeled variant leader The primary objective in Google Optimize is the only objective used to identify a winning variant reported via Bayesian modeling – so be careful to identify a primary objective that best

User-agent change with the introduction of iPadOS 13 On September 24, 2019, Apple is scheduled to release iPadOS 13 which changes the default user-agent for the iPad Air 2 and newer iPads. This will impact how related iPad tablet user

OTT confusion What is OTT (over-the-top) advertising? That depends on who you ask. Everyone agrees that OTT content represents video, and related display or video advertisements, that is delivered through an internet connection rather than through a traditional cable/broadcast provider.

Autotrader.com, CarGurus.com, Cars.com, Edmunds.com, KBB.com – the list goes on. These websites have many labels: dealership aggregators, automobile classifieds, car local listings comparison websites, car sales websites, third party automobile inventory websites, car shopping websites. They invest heavily to attract

iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to eliminate ad waste with account-based marketing in Google Analytics. If you’re investing heavily in digital advertising, there’s a good chance that much of your ad spend is being used for

In the Google Ads audience manager, a well hidden audience definition feature is custom audiences. With this tool you can define & populate custom audiences based on users’ custom affinity or custom intent. Custom intent audiences are our focus, and

If you want to test with Google Optimize, you must pair it with Google Analytics (it is a prerequisite). They are like peanut butter & jelly – way better together. Optimize test data in Analytics allows for deep dive analysis

The documentary “The Creative Brain” underscores the importance of, and the often uncomfortable path to, being creative. Creativity is healthy; helps us thrive; makes us feel whole; transforms us. It is what sets mankind apart in all of creation, but

For digital advertisers, deterministic and probabilistic usually relate to data models, and not the kind that are on Project Runway. These data models can be used to drive methods for tracking a person – across devices, across networks, across channels,