Good to Know

For digital advertisers, deterministic and probabilistic usually relate to data models, and not the kind that are on Project Runway. These data models can be used to drive methods for tracking a person – across devices, across networks, across channels,

Safari 12.1 will include an updated version of Intelligent Tracking Prevention (ITP), dubbed “ITP 2.1“. In August 2018 we wrote about how to “Defeat ITP 2.0 with GTM and conversion linker sitewide tagging“. ITP 2.1 complicates this matter. Here are

What makes Facebook conversion attribution reporting different? Facebook reports influenced conversions within 1, 7 or 28 days of an ad click, and within 1, 7 or 28 days of an ad view, depending on the reporting settings you engage.  When

The Americans with Disabilities Act (ADA), signed into US law by President George H. W. Bush (41) in 1990, prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private

No question about it, TV content is still being viewed these days – but the viewing paradigm has changed, allowing for more precise targeting with programmatic / addressable TV advertising. Addressable TV advertising Addressable TV advertising allows showing unique, targeted ads to

Google Signals, still in beta testing, will help track and market to customers across devices.  This is important because the user will interact with digital properties on multiple devices every day. To manage something you have to be able to

There are two fundamental reasons for the discrepancies between Google Ads and Google Analytics conversion reporting:  1) the date the conversion is recorded, and 2) how conversions are attributed in a multi-session path to conversion. The date the conversion is

Conventional wisdom says if you have structured data on your website, and have claimed your business in local listings – you are good for voice search.  That should be comforting as word on the street is that 50% of all

In February, 2018, we wrote about a great benefit to claiming your business locations in a “Google My Business” account.  If you link that account to your Google Ads account, and enable location extensions – if you qualify, Google Ads

In September, 2017, we wrote about “AdWords Tracking Update in Response to Apple’s Intelligent Tracking Prevention” (ITP).  Now it’s time to chime in with the 2018 version of that topic. ITP 2.0 Safari 12, the new Apple browser, will be released