Last non-direct click attribution can mask direct traffic Google Analytics’ last non-direct click attribution model can be helpful in determining the full impact of a campaign, but it can also cause confusion. With this attribution model in effect, a user’s
Navigating Facebook’s Limited Data Use feature
Facebook wants to help your business comply with the California Consumer Privacy Act (CCPA) by introducing a new feature, Limited Data Use. When enabled, this feature limits how California user data is processed by Facebook to comply with this law.
Can I use Facebook offline event sets as conversion objectives?
For conversion objective campaigns, the standard conversion event location options are website, app, Messenger and WhatsApp. Offline events do not surface as conversion event options for any of these conversion event locations (even if you create a custom conversion using
Google Ads imported Google Analytics goals only consider last non-direct click conversions
Imported Google Analytics goals under-report the impact of Google Ads campaigns Google Analytics goal data imported into Google Ads honors Google Analytics’ last non-direct click attribution model. Even if you apply a different attribution model to a Google Analytics goal
Start tracking now with a Google Analytics App + Web property
Track in both App + Web and standard property types Google Analytics new App + Web property type is where major investments in the Google Analytics product are being made. It is a work in progress, so you should continue
COVID-19 impact on measuring what matters
Measuring the movement of demand is critical Measuring demand has never been more important. The investments we help our clients manage to stimulate demand have a much different impact under the cloud of COVID-19. For many clients our measuring task
Best practices for comparing date ranges
Date range comparison bias When making decisions based on data, we want to guard against bias. Both the people making decisions and the data itself can be biased. Even when people & data are not biased – another type of
Install Google Optimize with one line of code
It has been a Long Train Runnin’, but it is finally here. Google has updated the very confusing direction they’ve previously given for deploying the Google Optimize snippet. We wrote about the previous possible deployment approaches in Google Optimize Snippet
Sending signals from Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a stripped down version of HTML that loads really fast, and has built-in, but limited, support for Google Analytics. Part of what makes AMP pages fast are custom & external Javascript restrictions (e.g., the standard Facebook
A/A Server-side Test with Google Optimize
What is an A/A test? An A/A test is an A/B test type where the two variants are identical, and purposes to confirm the testing tool is fair statistically. In Google Optimize terms, no “clear leader” should be identified for