Universal Analytics (UA) is 10 years old. It is a version of Google Analytics (GA) that was built for desktop device online measurement & stand alone sessions, and depends heavily on data stored in cookies. With Google’s announcement that GA UA
Engagement time metrics GA4 vs. Universal Analytics
GA4’s “Average Engagement Time per Session” and Universal Analytics’ (UA) “Avg. Time on Page” are named such that you might assume they would report similar values. Not true (at all). Let’s explore this “odd couple”. Universal Analytics’ average time on
Is your GA4 property ready to replace Universal Analytics?
Understanding the nuances of Google Analytics 4 (GA4) become even more important with Google’s announcement that Universal Analytics (UA, or GA3) will stop processing new hits on July 1, 2023 (UA 360 property hit processing ends on October 1, 2023).
HTTP cookie Secure and HttpOnly attributes in ITP 2.3
For WebKit cohort browsing devices (any browser on an iOS device, or Safari on any device OS), ITP 2.3 expires all first party JavaScript cookies by default after 7 days (regardless of the expiration value assigned when set), and where
Facebook Events Manager event counts are not deduplicated
Facebook Events Manager reports ALL events successfully received & matched to a Facebook user account, prior to deduplication. Facebook started doing this in August 2021 without any official notice – and it is very confusing for any advertiser sending a
License renewal considerations when transitioning from GA360 UA to GA360 GA4
As Google is now promoting Google Analytics 4 (GA4) as ready to take over as your primary analytics platform, many businesses will consider either transitioning from a Google Analytics 360 (GA360) Universal Analytics (UA) license to a new GA360 GA4
Sending first party data via the Google Ads API for conversions
There are two relatively new options for sending first party data related to conversions via the Google Ads API: (i) Upload with Lead Form User-Provided Data and (ii) Enhanced Conversions. Both are available to Google rep allowlisted accounts only. We’ve
Attribution of imported GA4 conversions in Google Ads
We wrote previously about how importing Universal Analytics (GA3) conversions into Google Ads is a half-baked solution. Google Ads only sees those GA3 conversions per the last non-direct click attribution model that GA3 applies by default. Google Analytics 4 (GA4)
Facebook Conversions API Gateway or Server-side Google Tag Manager?
Recently I was following up with a prospect about a Server-side Google Tag Manager (SS-GTM) proposal. They replied noting that their Facebook rep told them Facebook has a Conversions API Gateway (CAGI) solution that is much easier, and less costly,
Server-side GTM, HTTP cookies and Google Analytics
With Server-side tagging in Google Tag Manager (Server-side GTM), one of the many benefits is that you can leverage HTTP cookies with Google Analytics, preventing Safari ITP-like cookie lifespan truncation. For a new website just beginning to populate data in