iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to eliminate ad waste with Keyword Intent Search & Personalization in Google Analytics.
Targeted ads are an effective technique in an account-based marketer’s toolkit. By only serving ads to in-market accounts, (i.e. those that have already visited your website) you take the guesswork out of advertising.
But how exactly do you make sure your ads are reaching the right eyes?
Listen in on this webinar to learn how to:
- Identify the companies visiting your website using Google Analytics
- See what keywords users are searching for on Google and create custom intent audiences for those search terms to discover net-new accounts
- Use Google Optimize to personalize based on company attributes, such as revenue, employee count, etc.
- Leverage Remarketing Lists for Search Ads (RLSA) to only serve ads to users that have visited your website
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics