What? Safari ITP 2.3 kills Google Optimize & Google Analytics cookies as soon as 24 hours after being set with sessions referred from paid ad link clicks, but not longer than 7 days (a remnant of ITP 2.2), if there
Attribution and incrementality in Facebook advertising
Attribution is correlation Correlation is how strongly variables follow each other (e.g., sales of bags of ice & suntan lotion sales move in the same direction). With Facebook advertising, attribution is bound by click & view conversion windows, as well
Facebook Conversions API deduplication
Use of the Facebook Conversions API is growing as technical issues increasingly prevent browser based pixel events from making it to Facebook. The responsibility of advertisers to justify ad spend remains even in such scenarios, and the Conversions API bridges
Maximize phone call lead value with Facebook Conversions API
Phone calls are an exceptionally valuable lead type, and the advertising that contributes to motivating phone calls is valuable. Being able to attribute advertising to motivating a call allows marketers to more intelligently manage ad spend. The Facebook Conversions API
ITP impact on measuring Facebook advertising in Google Analytics
Facebook ads are already under-represented in the free Google Analytics product for Safari browsers. Attribution across multiple sessions disintegrates as ITP 2.1 resulted in Safari browsing users being reported in Google Analytics as “new” if they do not return to
Google Analytics Direct Session Dimension
Last non-direct click attribution can mask direct traffic Google Analytics’ last non-direct click attribution model can be helpful in determining the full impact of a campaign, but it can also cause confusion. With this attribution model in effect, a user’s
Navigating Facebook’s Limited Data Use feature
Facebook wants to help your business comply with the California Consumer Privacy Act (CCPA) by introducing a new feature, Limited Data Use. When enabled, this feature limits how California user data is processed by Facebook to comply with this law.
Can I use Facebook offline event sets as conversion objectives?
For conversion objective campaigns, the standard conversion event location options are website, app, Messenger and WhatsApp. Offline events do not surface as conversion event options for any of these conversion event locations (even if you create a custom conversion using
Google Ads imported Google Analytics goals only consider last non-direct click conversions
Imported Google Analytics goals under-report the impact of Google Ads campaigns Google Analytics goal data imported into Google Ads honors Google Analytics’ last non-direct click attribution model. Even if you apply a different attribution model to a Google Analytics goal
Start tracking now with a Google Analytics App + Web property
Track in both App + Web and standard property types Google Analytics new App + Web property type is where major investments in the Google Analytics product are being made. It is a work in progress, so you should continue