iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to eliminate ad waste with account-based marketing in Google Analytics.
If you’re investing heavily in digital advertising, there’s a good chance that much of your ad spend is being used for companies that aren’t on your target accounts list and may not be the best fit for your business.
You know it’s important to improve conversion rates and make your budget work harder for you, but how?
Listen in on this webinar to learn how to:
- Identify the companies visiting your website using Google Analytics
- Create audience segments based on account-level attributes (industry, revenue, employee ranges, and more) across Google Search and YouTube.
- Eliminate ad waste by showing targeted ads to companies that have visited your website and dynamically adjust bids.
Eliminate Ad Waste with Account-Based Marketing in Google Analytics