60% of the top 100 internet retailers (the IR100) have 10 or more tags deployed on their sites (including web analytics tracking tags), yet only 45% of them employ a tag management system (TMS). Each of these retailers preaches the
60% of the top 100 internet retailers (the IR100) have 10 or more tags deployed on their sites (including web analytics tracking tags), yet only 45% of them employ a tag management system (TMS). Each of these retailers preaches the