Author: iDimension

When a claim about a new drug’s effectiveness was presented in text form, 67% of research participants said they believed it. But when the text was accompanied by a simple graph making exactly the same claim, 97% believed it, say

Has your Google Analytics account, or a Google Analytics view within your account, been accidentally deleted?   Or – have you lost access to your Google Analytics account? As a Google Analytics Certified Partner iDimension has special access to Google Analytics support

Google is starting to use HTTPS as a ranking signal. From their webmaster blog: “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content

You’ll Absorb More if You Take Notes in Longhand College students who take notes on laptop computers are more likely to record lecturers’ words verbatim and are thus less likely to mentally absorb what’s being said, according to a series

Ever Notice That UPS Trucks Rarely Make Left Turns? An estimated 90% of the turns made by UPS delivery trucks are right turns, and that’s intentional, according to the Washington Post. Left turns are seen as inefficient, because they leave

Shoppers are about 46% more likely to go to a “To Purchase” page when the daily temperature averaged 25 degrees Celsius (77 degrees Fahrenheit) than when it averaged 20 degrees Celsius (68 degrees Fahrenheit). People in a warm room were willing to pay more

E-commerce continues to grow quickly with people shopping across a variety of devices, but often times there is no comparison to talking with a live person. Phone calls are still an important channel for research and purchasing, with 70% of

56% of purchases at a self-service gasoline pump in upstate New York ended in .00, well above what would be expected by chance, and an additional 7% ended in .01, likely reflecting failed attempts to stop the pump at whole-dollar amounts, says a

Consumers who were offered free bread sticks as a promotion from a pizzeria said they’d be willing to pay $5.06, on average, for them once the promotion ended, only slightly less than the amount consumers were willing to pay when there