Good to Know

There are two fundamental reasons for the discrepancies between Google Ads and Google Analytics conversion reporting:  1) the date the conversion is recorded, and 2) how conversions are attributed in a multi-session path to conversion. The date the conversion is

Conventional wisdom says if you have structured data on your website, and have claimed your business in local listings – you are good for voice search.  That should be comforting as word on the street is that 50% of all

In February, 2018, we wrote about a great benefit to claiming your business locations in a “Google My Business” account.  If you link that account to your Google Ads account, and enable location extensions – if you qualify, Google Ads

In September, 2017, we wrote about “AdWords Tracking Update in Response to Apple’s Intelligent Tracking Prevention” (ITP).  Now it’s time to chime in with the 2018 version of that topic. ITP 2.0 Safari 12, the new Apple browser, will be released

Change is in the air at Google Recent announcements by Google note the re-branding of several products – including Google AdWords which is now Google Ads, and combing the Analytics 360 Suite and DoubleClick into the newly dubbed “Google Marketing Platform”.  (What’s missing from

GDPR “Action Required” Google Analytics users received email on 04/11/18 with subject “[Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)” that caused quite a stir.  We are getting hammered with questions from

Average Time on Page – how is it calculated? Google Analytics (GA) doesn’t count the exit page in average session duration.  It can’t because it doesn’t know by default how long users are on the last page they view.  GA

Sampling Defined Sampling is analyzing a subset of all data in order to uncover truth about the larger data set.  If the subset is too small – or is not representative of the whole – it can lead to very

No exclude filter = no early out parole for your GA audiences Did you know if you don’t add an exclude filter to your Google Analytics (GA) configured remarketing audience that users remain in that audience, even if they no longer

95% of retail sales still take place in physical stores That’s no surprise.  And we all know that a crapload of online research from multiple devices takes place before a user visits the physical store to make a purchase –