Good to Know

95% of retail sales still take place in physical stores That’s no surprise.  And we all know that a crapload of online research from multiple devices takes place before a user visits the physical store to make a purchase –

Google Attribution will allow for cross-device, data-driven attribution.  As you await that product’s release (scheduled for “early 2018”), Google Analytics (GA) Multi-Channel Funnel (MCF) reports already allow for powerful attribution analysis.  Following are 3 tips to help you get the most

Making high-quality, high-velocity decisions We wrote earlier about Amazon CEO Jeff Bezos’ letter to Amazon shareholders referencing decision making.  He differentiated between “Type 1” vs. “Type 2” decisions, and about how much information you need to make a decision. In

It’s a Matter of Trust A 2018 marketing priorities survey by “World Advertising Research Center” (WARC) made two declarations: Digital agencies don’t trust media partners. Clients don’t trust digital agencies. This is reflected in another study finding – the biggest

The Case of the Interrupted Browsing Session When I was a kid, arguably my favorite book series was Encyclopedia Brown, starring boy detective Leroy Brown*.  Leroy would have loved the detective work required to do actionable analysis in Google Analytics,

Enhance Google Analytics with Account-Based Intelligence iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to enhance Google Analytics with account-based intelligence. The webinar was conducted Thursday, December 7, 2017 .  Fear not – you can catch

Start with a problem statement In designing a Google Optimize test, it is important to start with a problem statement born from specific qualitative or quantitative research (user testing, survey, heatmap, Google Analytics report data – including data in Analytics

Analyzing Google Analytics created audiences As you may know, you can create audiences in Google Analytics to engage with your users through Google’s Audience marketing integrations, like Remarketing Lists for Search Ads and Remarketing on the Google Display Network, or

The mother of all attribution models If you understand the concept of attribution, and have experience using Google Analytics’ Multi-Channel Funnels reports, you know that selecting the right attribution model is important in making decisions about budget distribution and optimization focus.

Enterprise grade account management for all organizations Google is making their “Analytics 360 Suite Home” functionality available to all businesses that use Google Analytics Solutions products.  Previously this was only available with paid Google Analytics 360 Suite product licenses. This